As a real estate professional you certainly understand the value of marketing; and you’ve probably developed some very effective techniques for marketing your listings. But if you want to take your business to a level that is less crowded with competition, you have to do things that most others don’t do. That’s where branding comes in. We’re not talking about the branding your company does, or even the branding that your agency does. These are helpful; but to pull well ahead of the competition, you have to create and grow your own personal or individual brand, aside and apart from the company and agency. This four-part series on using social media to create and grow your brand will help you do that. Here in Part 1, we’re going to outline which social media networks you should focus on. But first, let’s get into some statistical data that supports the assertion that social media is a branding goldmine.
- 97 percent of adult internet users have visited a social media site within the last month.
- On average, internet users have 7 social media accounts – up from 3 in 2012.
- 56 percent of online adults use more than one social media platform.
If you wish to create a brand, or market anything else for that matter, you must go where people are. In the internet age, social media is definitely where people are. But you have to choose the right platforms.
Facebook is far and away the best platform for creating and promoting your brand. There are 156.5 million daily active users in the U.S., and the average user has 130 friends.
Instagram is a great outlet for real estate marketing. Because real estate marketing relies heavily on imagery, it’s stands to reason that promoting your brand on image-based social platforms is a smart tactic. Plus, 28 percent of U.S. adults use Instagram. For more on Instagram, tips and ideas, you can read our recent articles here.
YouTube is another must-use platform. Though most people probably don’t think of it as a social platform, it actually is in the sense that videos can be, and frequently are shared. And, in an average month, 80 percent of adults ages 18-49 watch YouTube.
Twitter is making strong inroads in the visual arena, so they deserve consideration as a real estate branding medium. It also lends itself well to content curation, which we’ll discuss in Part 2 of this series. The fact that they have over 66 million users in the U.S. is also a big plus.
Of course, there are other social media platforms you could use for brand promotion including LinkedIn and Google+; but the four we’ve outlined here are probably best to start with. To learn more about using social media to create and grow your brand, look for Part 2 in the series.