If you’ve read Part 1 and Part 2 of our series on using social media to create and grow your brand, you know which social media outlets to start with and how to share relevant content with minimal time and effort. While you can, and should, grow and nurture your brand by sharing great content, you can speed up the process by leveraging other people’s influence on social media. Here in Part 3 we’re going to give you some ideas on how to do that. But first you want to identify the social media influencer(s) you want to target. Then you…
Mention influencers by name in your own content pieces. This primarily refers to written content (ghost-written or self-written). In addition to mentioning their name, you should also cite their website. If they use Google Alerts to track how their own content is doing, as most do, they’ll see your content after it’s published. After you’ve mentioned them a few times, you can reach out to them and create a relationship. Over time, that relationship can help increase your own credibility, and may even generate some quality leads.
Tag influencers when sharing relevant (to them) content on your social media pages. Of course, to do this you’ll need to be friends with them on that platform – something you can do as you develop a relationship with them.
Email influencers to let them know you’ve published a piece of content that contains a reference to them, their company, their product, their website, or whatever.
The goal of these actions is to get the influencer to share your post or article with their social media followers, and it takes time to create and nurture this kind of relationship to the point where they’ll do that. But, if you’re persistent with this approach, you’ll eventually get noticed. In the meantime, just mentioning a social media influencer and his or her company, product, or website will enhance your own credibility. It’s similar to the concept of guilt by association, but in positive way.
Let us know your thoughts in the comments section below. Also be sure to watch for the fourth and concluding installment of our series where we’ll discuss using social campaigns to promote branded content.