Why are realtors networking on LinkedIn?


In part 1 of our two-part series on marketing your real estate business on LinkedIn, we covered how to create your company’s presence on that platform. Now it’s time to learn how to create and grow a solid network of LinkedIn contacts for your real estate business. After reading this post, hopefully, we can agree realtors networking on LinkedIn clearly have advantages.

Realtors networking on LinkedIn
Realtors networking on LinkedIn


Why Connections Matter

LinkedIn’s search engine only shows your first, second, and third-degree connections in users’ search results. The more first-degree connections you have, the more second and third-degree connections you’ll have. That makes you just one connection away from virtually millions of people. Need more information to convince you? Look at the data below provided by the Pew Research Center:

2016_LinkedIn statistic

Source: Pew Research Center

 Ways To Grow Your Network

Most people don’t know this, but those who have the 500+ mark next to their profile are considered part of the expert tier on LinkedIn. When people see that 500+ indicator, they’ll know you’re serious about using LinkedIn for business; and they’ll want to connect with you.

Post daily

Just like any other social network, it’s important to stay active on LinkedIn. That starts with posting status updates every day. But, unlike most social networks, your status updates on LinkedIn should be strictly business oriented and add value.

Engage Your Connections

Review your wall often and like, comment on, and share other people’s updates and long-form posts. This is especially helpful in starting and nurturing relationships with new connections.

Post Content To LinkedIn Pulse

Pulse is LinkedIn’s publishing platform. Posting quality content there is a great way to showcase your expertise on a given topic; and your content can be seen by the entire LinkedIn community so you can get noticed by a broader audience and increase the likelihood that people will reach out to connect with you. If you’re not sure what to publish, consider re-purposing your blog posts or other content.

Personalize Connection Requests

Review suggested connections from LinkedIn at least weekly to find two or three people in your industry or niche and connect with them. When sending a connection request, avoid the canned request language provided by LinkedIn in favor of a personalized approach. Here’s an informative article on how to customize connection requests.

Add Keywords To Your Profile

Another great way to help people find you is to add keywords and phrases to your LinkedIn profile; focusing on your headline, summary, and experience sections. These sections are searchable, so incorporating relevant keywords and phrases will make you more searchable, leading to more view and increasing the potential for new connections.

If all we’ve covered here seems a bit overwhelming, set a goal to try just one or two of these ideas each week. Eventually, your number of connections will grow and you’ll get to 500+ connections before you know it. But don’t stop there. As you grow and nurture your connections, your LinkedIn presence will begin to pay real dividends. This is why realtors networking on LinkedIn put in the hard work. Share some of your LinkedIn ideas on how to grow your network in the comments section below.

Marketing your real estate business on LinkedIn – Part 2
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