REAL ESTATE ADVERTISING SLOGANS
Let’s take a little quiz. See if you can fill in the blank in each of these slogans:
“The Quicker Picker _____”
“Melts in Your Mouth, Not in Your _____”
“Can You Hear Me _____? Good.”
(Hint: They are not real estate advertising slogans, but you probably knew that already. )
The correct answers are at the bottom of this post, followed by the companies that created them; but you probably won’t have to cheat because they’re very well-known slogans. The reason we highlighted these is to demonstrate the power of a good slogan in advertising virtually any brand. Have you considered creating a slogan for your brand as a real estate professional? If you haven’t, you should. In a competitive environment like real estate, you need every edge you can get.
There are 4 characteristics of a great slogan. When creating real estate advertising slogans, try to incorporate most or all of these characteristics:
1. It’s memorable.
The best slogans are those that last indefinitely. Ideally, your slogan will become such an intrinsic part of your brand identity it’s synonymous with your business name. A catchy phrase or sentence can go a long way in making advertisement more effective. Here’s an example of a memorable real estate slogan:
“Sold Is My Favorite 4-Letter Word”
One of my favorites from the 80’s (yes I’m that old) is “Where’s The Beef”
Picture a billboard next to a busy freeway featuring your picture, this slogan, the company logo, and your phone number. Do you think that would get you some leads?
2. It Conveys a Key benefit.
Every salesperson alive knows they sell the benefits of their products or services, not the features. That principle applies perfectly to slogans. A great real estate slogan makes the benefits of working with you crystal-clear to your audience. Here’s a slogan that does a great job conveying benefit:
“Helping You Get More For Your Real Estate”
Think of the great direct-mail piece yo could create around this slogan.
3. It Differentiates Your Brand.
Do you help your clients with home staging ideas? Do you help them paint that room with the really ugly color, or even the whole house? What is it about you or the way you do business that sets you apart from your competitors? Whatever it is, try to incorporate it into your slogan. Here’s an example of differentiation:
“Here To Help, From Staging To Close”
Imagine a set of videos published on your YouTube channel and social media pages featuring you and your clients painting and staging their home for sale.
4. It Evokes Positive Feeling About You.
The best slogans use words that are positive and upbeat. For example, the Reese’s Peanut Butter Cup slogan, “Two great tastes that taste great together,” gives the audience positive feelings about Reese’s; whereas a slogan like Lea & Perrins’, “Steak sauce only a cow could hate,” uses negative words. The Reese’s slogan leaves the audience with a better feeling. Here’s an example of a positive real estate slogan:
“I’ll Work To Become a Trusted Friend”
Can you envision how this slogan would make prospective clients feel about you before they even met you?
Here are examples of a real estate advertising slogans with positive feelings. The Hopes are a real estate team in Virginia, where Faith is located in New York. Both are realtors who make good with a play on their names.
“Your hopes & dreams real estate team” – The Hope team
“You need Faith” – Faith Consolo
Once you’ve created your ideal slogan, start using it on all your marketing pieces, online an off. If you really want to set yourself apart from the competition, start creating social media campaigns that focus on the messages you wish to convey with your slogan. These can include creative memes, client testimonials (video and written), blog posts, and hashtag campaigns. Word for word, a quality slogan is one of the most valuable marketing pieces you own, so use it everywhere.
- “The Quicker Picker Upper” (Bounty)
- “Melts in Your Mouth, Not in Your Hands” (M&M)
- “Can You Hear Me Now? Good.” (Verizon)
Do you have a favorite slogan? Let us know in the comments section below.
Bonus: Do you feel like you need some creative help with your slogan? Below are some links to slogan generators: