Using Social Media To Create and Grow Your Brand – Part 3 of 4

Using Social Media To Create and Grow Your Brand – Part 3 of 4

  If you’ve read Part 1 and Part 2 of our series on using social media to create and grow your brand, you know which social media outlets to start with and how to share relevant content with minimal time and effort. While you can, and should, grow and nurture your brand by sharing great content, you can speed up the process by leveraging other people’s influence on social media. Here in Part 3 we’re going to give you some ideas on how to do that.  But first you want to identify the social media influencer(s) you want to target.…

Using Social Media To Create and Grow Your Brand – Part 2 of 4

Using Social Media To Create and Grow Your Brand – Part 2 of 4

In Part 1 of our series on using social media to create and grow your brand we outlined the four social media platforms best-suited for brand creation and promotion. Here in Part 2, we’ll discuss content as one of the real estate branding ideas – an essential element of branding on social media. For most real estate professionals, distinguishing themselves from other realtors means trotting out statistical data about how many properties they’ve listed and sold over the past number of years. But, while there is a place for this information when dealing with people individually, it’s not nearly enough to effectively brand…

Using Social Media To Create and Grow Your Brand – Part 1 of 4

Using Social Media To Create and Grow Your Brand – Part 1 of 4

  As a real estate professional you certainly understand the value of marketing; and you’ve probably developed some very effective techniques for marketing your listings. But if you want to take your business to a level that is less crowded with competition, you have to do things that most others don’t do. That’s where branding comes in. We’re not talking about the branding your company does, or even the branding that your agency does. These are helpful; but to pull well ahead of the competition, you have to create and grow your own personal or individual brand, aside and apart…

Instagram for Real Estate Pros (Part 4 of 4)

Instagram for Real Estate Pros (Part 4 of 4)

Real Estate Social Media Ideas for Instagram   After reading Parts 2 and 3 of this series, you should have a pretty fair sense of how to use Instagram for your real estate business. Here, in the fourth and final part of our series on Instagram for real estate professionals, we’re going to share some comments about 5 real estate Instagram feeds that we think will help inspire you as you develop your own Instagram strategy. The Agency The Agency in Los Angeles California is gold standard of real estate marketing on the west coast. In addition to the obvious things a realtor would use…

Instagram for Real Estate Pros (Part 3 of 4)

Instagram for Real Estate Pros (Part 3 of 4)

Instagram Ideas for Real Estate Pros (Part 3 of 4)   In Part 2 of Instagram for real estate professionals we gave you some ideas about how to use Instagram effectively. Here in Part 3, Instagram Ideas for Real Estate Pros, we’ll continue with that theme. Instagram Stories   In August, Instagram introduced a feature called Stories. Stories is one of those good Instagram ideas for real estate pros. The feature enables you to create a photo sequence containing several pictures from throughout your day. Once you learn how to use Instagram Stories, you can use them in a couple of ways to…

Instagram for Real Estate Pros (Part 2 of 4)

Instagram for Real Estate Pros (Part 2 of 4)

Instagram Ideas to Market Real Estate In Part 1 of Instagram for real estate professionals, we delved into some compelling statistical information. Why? To support the notion that real estate professionals should incorporate the Instagram ideas to market real estate mentioned in this series, into their overall social media strategy. Instagram is more widely used than Twitter. That’s right. It’s number 3 on the list behind Facebook and YouTube. Impressive! Now let’s get started learning how to use Instagram. In these next two posts, we’ll give you some Instagram tips on how to market real estate properties effectively. Instagram ideas to market real estate…

Instagram for Real Estate Pros (Part 1 of 4)

Instagram for Real Estate Pros (Part 1 of 4)

Using Instagram for Real Estate Most business owners have come to realize that leveraging the power of social media marketing can dramatically impact their success. This is particularly true for businesses that sell visual products – social media platforms are perfect for getting visuals out there. One such platform is Instagram. Using Instagram for real estate is an excellent tool. And, while you may not find your next big lead by posting a filtered shot or short video of your latest listing on Instagram, you can use it to market your brand, company culture, and reputation. These are essential elements…

Using Social Media Live Streaming To Sell Real Estate

Using Social Media Live Streaming To Sell Real Estate

Social Media Live Streaming To Sell Real Estate To stay on top of the proverbial heap in real estate, brokers and salespeople must stay current with the top marketing trends, learn how those trends can apply to their business. One important trend is the growing popularity of live video streaming online. Here are some thoughts on why you should use social media live streaming to sell real estate: A growing trend The financial times recently reported that live video on YouTube increased by 80%, and Facebook’s Mark Zuckerburg reportedly said that in five years, Facebook will be mostly video. And…

4 Reasons Using Social Media Helps Real Estate Brokers

4 Reasons Using Social Media Helps Real Estate Brokers

4 Reasons Why Real Estate Brokers Should Use Social Media   In the past, real estate sales largely involved finding listings, finding prospective buyers, and showing homes. That was primarily accomplished through personal networking, with a big assist from MLS. However, in today’s world, any smart business person knows, or should know, they must leverage the power of social media if they want to stay competitive. Here are 4 reasons why real estate brokers should use social media in their business: 1. Social media is where your best clients are. Arguably, those most likely to be in the market to…

Why real estate brokers should use social media: Online importance

Why real estate brokers should use social media: Online importance

  Using social media in real estate to market and sell homes   Social media is usually thought of as communication that allows users to interact and share with one another via the internet. This can be person to person, business to business or person to business. All sites offer different forms of ‘sharing’ and most have updating potential. For real estate brokers trying to get the word out about new opportunities or home saving plans, updates are crucial. Sharing When visitors to your site ‘share’ on their homepages the information is seen by other visitors. This is the multiplier…