Real Estate Blogging Ideas – Part 2

In Part 1 of our two-part series on real estate blogging ideas, we shared three simple, yet effective ideas for coming up with real estate blog content. The ideas journey continues here in Part 2 where we’ll share some ideas on incorporating visuals into your blog.

Real estate blog content 

4. Incorporate images into all your posts.

 

In the 3 ideas we shared in “Real Estate Blogging Ideas – Part 1″, we discussed content that is primarily textual. However, even textual content should include visuals. After all, real estate sales relies heavily on visuals. Often these visuals are of homes, inside and out. But they can also include infographics and other images.

5. Publish a slideshow.

 

Selling real estate relies heavily on visuals – no secret there. That being the case, it makes sense to incorporate lots of visuals into your real estate blog content. One way to do that is to create a slideshow of the most expensive homes sold in the last 30, 60, or 90+ days. It doesn’t necessarily have to be limited to homes you’ve sold. It doesn’t even have to be homes sold in your local market – that’s not necessarily the point. The point is to whet the prospective client’s appetite for a new or different home. Of course, if you can compile an impressive list of expensive homes you’ve sold, so much the better.

6. Star in your own “commercial”.

 

Have you ever seen that Safelite auto glass commercial where they promise to send an email with a photo of the technician they’re sending out to fix your windshield? The primary reason they do that is for customer piece of mind in a security-conscious world. But another element of that is the positive relationship it creates – sub-consciously, of course – between the customer and technician. Well, you can create that same kind of relationship by posting videos that feature you.

You’re probably thinking “I don’t have the time or expertise to produce a good quality video”; but you don’t have to. In fact, people are more drawn to the more natural, unscripted video that shows you as you are. So, whether you create videos of yourself sharing content you might otherwise share in text form, an “about me” video, or video of you walking a property, you should incorporate video into your blog. It will make that first meeting with a new client feel to them like a meeting with someone they already know and trust.

Bonus Idea – Curate Content

 

If you really want to save some time and effort, you can use curated content on your blog. Blog content curation is the process of gathering information from a variety of sources about a particular topic, then adding your personal commentary to relevant topics discussed on other blogs and websites.

Regardless of how you create real estate blog content, it’s important to publish new material regularly because the number of blog posts you publish every month and in total affects traffic and leads. And generating leads is what it’s all about.

In this two-part series we identified 6 content ideas you can incorporate into your real estate blog. What other ideas have you used successfully in your blog? Let us know in the comments section below.

Real Estate Blogging Ideas – Part 1

Real estate blog topics

Anyone involved in online marketing knows, or should know, that blogging is an essential part of that mix. For realtors, blogging is a great way to make your expertise known which makes it easier to market your services. After all, expertise is a sign of competence; and that’s what prospective clients want in a real estate professional. The challenge is coming up with fresh blog content to bring that expertise to the fore. In this two-part series, we’re going to share a half-dozen simple and effective real estate blog topics.

1. Provide answers to uncommon questions.

Answering common questions is one of the simplest and most common real estate blog topics you can cover, and many do it. But most never think to answer the uncommon questions. Remember, your purpose in blogging is to highlight your experience and expertise. What better way than to showcase the unusual questions you’ve had to answer over the years. Of course, you can and should still answer frequently asked questions, but even those can be framed in a way that makes them seem less common.

2. Share local information.

When people are in the market for a new home, they’re not just buying a house; they’re buying the surrounding area and what’s going on there. That can provide a wealth of subject matter for your blog. Here are just a few ideas:

  • Information about area schools and activities.
  • A roundup of reviews of area businesses.
  • Profiles of area office holders.

By providing lots of information about what’s going on in and around your market area, you’re demonstrating to prospective clients that you care about more than just selling them a house.

3. Publish an occasional listicle.

A popular way for people to share and consume content is the listicle. A listicle is an article or blog post structured in the form of a list, with some additional content relating to each item listed. You can use the listicle format for virtually any topic. For example, on listverse.com you’ll find a seemingly endless number of quirky top 10 lists. WhatCulture features lists geared toward pop culture addicts. By tapping your own creativity, you could publish periodic lists on topics related to real estate, your local market, or even something fun that’s not related to real estate at all, just to change things up a bit. Stay tuned to our blog for Part 2 of this series for more real estate blog topics.

Want to share your effective real estate blog topics? Do so in the comments section below.

 

Using social media to create and grow your brand – Part 4 of 4

Real estate branded content

In the first three parts of our series on using social media to create and grow your brand, you learned which social media outlets to start with, how to come up with relevant content with minimal time and effort, and how to leverage influencers to increase your own visibility. Here, in our final installment, we’ll discuss using social campaigns to promote real estate branded content.

Promoting real estate branded content is different from promoting products and services, though they’re both intended to have the same long-term result. Branded content is designed to promote the notion that you are the go-to real estate professional in your area. Of course, you don’t want to create content that actually says you’re the best – that would be counter-productive. That you’re the best is implied through the quality and relevance of your content. But, unless people are exposed to that content, it will do you little good.

One way to gain that exposure is through organic sharing – where people share social media content with their friends, and their friends do the same, and so on. A huge benefit of organic reach is its cost, or lack thereof. But, if you want to boost the reach of your real estate branded content, consider using paid social media campaigns.

Paid social campaigns are very effective at reaching various buyer personas because you can target your sponsored content based on their social network user profiles and their activity on that particular network. For example, if you spend any time at all on Facebook, you’ve probably noticed sponsored posts that seem as though they were intended just for you. That’s because they were. Facebook knows, based on your profile and activity, what sponsored content will likely interest you. That knowledge, combined with various persona data provided by the sponsor, results in relevant content being displayed on your timeline.

If you want to really boost the reach of your branded content, you should seriously consider using paid social media campaigns. To learn more about paid social media advertising, we invite you to check out Bitly’s Paid Social Strategy series.

Now that you understand the importance of creating and growing your brand, and the relative ease of using social media as a means to that end; we encourage you to check out the additional resources listed below to help you further develop your social media branding strategy. If you have resources you would like to share then please comment below.

http://sproutsocial.com/insights/social-media-branding/

https://blog.hubspot.com/marketing/strong-brand-voice-social-media#sm.001m9si451di3dudue22jbuxgrgdh

http://neilpatel.com/2016/10/27/how-to-create-a-social-media-branding-strategy-from-scratch/

Using Social Media To Create and Grow Your Brand – Part 3 of 4

 Social media influencer 

If you’ve read Part 1 and Part 2 of our series on using social media to create and grow your brand, you know which social media outlets to start with and how to share relevant content with minimal time and effort. While you can, and should, grow and nurture your brand by sharing great content, you can speed up the process by leveraging other people’s influence on social media. Here in Part 3 we’re going to give you some ideas on how to do that.  But first you want to identify the social media influencer(s) you want to target. Then you…

Mention influencers by name in your own content pieces. This primarily refers to written content (ghost-written or self-written). In addition to mentioning their name, you should also cite their website. If they use Google Alerts to track how their own content is doing, as most do, they’ll see your content after it’s published. After you’ve mentioned them a few times, you can reach out to them and create a relationship. Over time, that relationship can help increase your own credibility, and may even generate some quality leads.

Tag influencers when sharing relevant (to them) content on your social media pages. Of course, to do this you’ll need to be friends with them on that platform – something you can do as you develop a relationship with them.

Email influencers to let them know you’ve published a piece of content that contains a reference to them, their company, their product, their website, or whatever.

The goal of these actions is to get the influencer to share your post or article with their social media followers, and it takes time to create and nurture this kind of relationship to the point where they’ll do that. But, if you’re persistent with this approach, you’ll eventually get noticed. In the meantime, just mentioning a social media influencer and his or her company, product, or website will enhance your own credibility. It’s similar to the concept of guilt by association, but in positive way.

Let us know your thoughts in the comments section below. Also be sure to watch for the fourth and concluding installment of our series where we’ll discuss using social campaigns to promote branded content.

Using Social Media To Create and Grow Your Brand – Part 2 of 4

Real estate branding ideas
Content curation and informational video, two real estate branding ideas to ponder.

In Part 1 of our series on using social media to create and grow your brand we outlined the four social media platforms best-suited for brand creation and promotion. Here in Part 2, we’ll discuss content as one of the real estate branding ideas – an essential element of branding on social media.

For most real estate professionals, distinguishing themselves from other realtors means trotting out statistical data about how many properties they’ve listed and sold over the past number of years. But, while there is a place for this information when dealing with people individually, it’s not nearly enough to effectively brand yourself as a top-tier professional in the eyes of the market at large. That requires a strong reputation and credibility; and building those things on social media requires relevant, shareable content.

When most business people think of content, they think of having to create it themselves. While creating your own content is certainly a good thing to do if you have the time, inclination, and skill, there are ways around adding content-writing to your to-do list.

Content curation is one option. As a professional, you probably do a fair amount of reading on topics that are relevant to the real estate industry. As you do this, keep the real estate buyer and seller in mind. Is an article or blog post you read this morning something that buyers and/or sellers might find interesting? If it is, simply post a link to that article on your social media pages so your followers can read it too. To make this even more effective, include a brief comment about your own take on the article or even just a brief summary of what’s covered in the piece. This is a great way to share content without having to write it yourself.

Informational video is another great option. Whether you realize it or not, you have a great deal of knowledge on real estate and related topics stored in that brain of yours. Whether it’s a staging tip you picked up from a client, a little news snippet about a local neighborhood, or some other interesting tidbit; you can easily publish a video about it. Just take a couple of minutes to create a brief video with your smart phone, upload it to YouTube, then share a link to it on your other social media pages. And it doesn’t take a studio to do this. In fact you can do it from anywhere from your office to your booth at the restaurant where you’re having lunch.

Ghost-written content is another alternative. Just because you don’t have time to create original content yourself, you can still share original content by engaging the services of a professional writer. Then you can publish your own blog with content that you’ve directed, but didn’t have to write – the best of both worlds. When you publish new blog posts, link to them on your social media pages. If you feel uncomfortable publishing ghost-written content and claiming it as your own, don’t. The fact is many business and professional people have content written for them and publish it as their own. It’s perfectly acceptable – legally, ethically, and morally.

The most important thing about sharing content on social media to create and grow your brand is relevance. Remember, the goal of branding is to set yourself apart from the competition by positioning yourself as an expert in the real estate industry and related subject matter. Nothing will do that on social media like sharing informative, relevant content. Do you have some real estate branding ideas that have been successful? If so please share in the comments section below.

We invite you to continue following our series. Watch for Part 3 which will cover leveraging social influencers.

Using Social Media To Create and Grow Your Brand – Part 1 of 4

 

Using social media to create and grow your brand
Using social media to create and grow your brand

As a real estate professional you certainly understand the value of marketing; and you’ve probably developed some very effective techniques for marketing your listings. But if you want to take your business to a level that is less crowded with competition, you have to do things that most others don’t do. That’s where branding comes in. We’re not talking about the branding your company does, or even the branding that your agency does. These are helpful; but to pull well ahead of the competition, you have to create and grow your own personal or individual brand, aside and apart from the company and agency. This four-part series on using social media to create and grow your brand will help you do that. Here in Part 1, we’re going to outline which social media networks you should focus on. But first, let’s get into some statistical data that supports the assertion that social media is a branding goldmine.

  • 97 percent of adult internet users have visited a social media site within the last month.
  • On average, internet users have 7 social media accounts – up from 3 in 2012.
  • 56 percent of online adults use more than one social media platform.

If you wish to create a brand, or market anything else for that matter, you must go where people are. In the internet age, social media is definitely where people are. But you have to choose the right platforms.

Facebook is far and away the best platform for creating and promoting your brand. There are 156.5 million daily active users in the U.S., and the average user has 130 friends.

Instagram is a great outlet for real estate marketing. Because real estate marketing relies heavily on imagery, it’s stands to reason that promoting your brand on image-based social platforms is a smart tactic. Plus, 28 percent of U.S. adults use Instagram. For more on Instagram, tips and ideas, you can read our recent articles here.

YouTube is another must-use platform. Though most people probably don’t think of it as a social platform, it actually is in the sense that videos can be, and frequently are shared. And, in an average month, 80 percent of adults ages 18-49 watch YouTube.

Twitter is making strong inroads in the visual arena, so they deserve consideration as a real estate branding medium. It also lends itself well to content curation, which we’ll discuss in Part 2 of this series. The fact that they have over 66 million users in the U.S. is also a big plus.

Of course, there are other social media platforms you could use for brand promotion including LinkedIn and Google+; but the four we’ve outlined here are probably best to start with. To learn more about using social media to create and grow your brand, look for Part 2 in the series.

 

(Note: The statistics cited in this post came from articles published by Small Business Trends, The Statistics Portal, and Brandwatch)

4 Reasons Using Social Media Helps Real Estate Brokers

4 Reasons Why Real Estate Brokers Should Use Social Media

 

Social media is a great way to connect with new real estate leads and build relationships with customers.
Social media is a great way to connect with new real estate leads and build relationships with customers.

In the past, real estate sales largely involved finding listings, finding prospective buyers, and showing homes. That was primarily accomplished through personal networking, with a big assist from MLS. However, in today’s world, any smart business person knows, or should know, they must leverage the power of social media if they want to stay competitive. Here are 4 reasons why real estate brokers should use social media in their business:

1. Social media is where your best clients are.

Arguably, those most likely to be in the market to buy or sell a home are those ranging in age from 25 to 49. According to the Pew Research Center, over 80% of internet users in that age group use social media. With that kind of reach, using social media is a no-brainer.

2. You can create and nurture a solid reputation.

A solid reputation has always been a critical element of the successful real estate business. In the past, agents and brokers accomplished this one person at a time. With social media, you can leverage technology to create a nurture multiple relationships simultaneously. For example, when you deliver quality, topical content to your Facebook and twitter followers, you position yourself as an industry expert. And, when you supplement that great content with one-on-one social media engagement, you strengthen your relationship – not only with the individual you’re engaging with, but others who follow a given thread.

3. You can establish and nurture a productive network.

If used correctly, a solid reputation will inevitably lead to a productive network where referrals become almost automatic. Simply including a call-to-action at the beginning or end of every post prompting readers to share your post on their Facebook or Twitter page can lead to more followers and unsolicited inquiries from prospective buyers and sellers. Social media is also a great way to network with industry peers.

4. You can deploy multiple media on one platform.

We’ve all heard the investment mantra to diversify in order to minimize losses. Well, the same principle applies to social media marketing. While regularly posting textual content is a good start, you can’t stop there. In today’s world, people are more moved by visuals like photos and, better yet, videos. When you post a video, a still image, or link to a topical article or blog post along with your own take on the topic being presented, you’re leveraging multiple media.

What ideas can you bring to the table that might further enhance your own use of social media? As you think of things, test them one at a time to see what works and what doesn’t. Implementing creative new ways to market your real estate business will help your business grow and thrive, even in down markets.

Why real estate brokers should use social media: Online importance

Using social media in real estate to market and sell homes


 

Social media is usually thought of as communication that allows users to interact and share with one another via the internet. This can be person to person, business to business or person to business. All sites offer different forms of ‘sharing’ and most have updating potential. For real estate brokers trying to get the word out about new opportunities or home saving plans, updates are crucial.

Sharing

When visitors to your site ‘share’ on their homepages the information is seen by other visitors. This is the multiplier effect of social media and why even face-to-face sales driven companies need to have an online presence. The more interested parties that check out your site, the more likely others will visit.

Why real estate brokers should use social media
As a real estate broker or agent, social media plays a critical role
in helping you to generate leads and grow your business.
Still not convinced? A few numbers on why real estate brokers should use social media:

• There are 3.4 billion users (worldwide) and 2.3 billion have social media accounts.
70% of U.S population has at least 1 social network profile.
• In 2018 there will be over 2.6 billion social media users in the world.

Branding and Advertising with social media

Interestingly the largest group of users is the youngest generation. The ones most important for establishing brand loyalty. Top of mind association with your company or brand is best established through regular updates and new info on market rates or pricing. The best part, it is cheaper than traditional advertising like radio and television. With a little effort and attention, Social media marketing can easily become more important to potential customers.

Traditional advertising works well at integrating the new company website and social media platforms. Radio ads direct listeners to ‘learn more’ about housing and rates by going to the website. Print ads also steer viewers to check out options for new home sales at the company web address.

Have questions about where to begin? How to manage the site? What is the best platform? Contact Us and we will direct your digital path.