How To Create Professional Quality Marketing Videos – Part 1
If you’ve ever seen a do-it-yourself online marketing video, it’s a pretty safe bet that it was of poor quality – poorer than it needed to be anyway. This lack of video quality is a phenomenon that seems to have taken on a life of its own over time, especially on live streaming platforms like Facebook Live, Periscope, and others. Many who embark on do-it-yourself video production projects see all the poor quality examples already out there and assume it’s OK to continue the trend. This is an opportunity for you to create professional quality marketing material, be it realtor profile videos or listing videos, for a fraction of the cost of professional production. Here are some simple tips you can apply that will result in higher quality videos:
Groom and dress appropriately
Regardless of whether the product are realtor profile videos or listing videos, a quality marketing video starts with the on-camera talent – you. More specifically, your appearance. Just as a well-designed website is important to establishing a positive image for your business, your personal appearance plays an important role as well. How you look can either help maintain that positive image, or detract from it.
We’re not suggesting that you get a hair cut if you’re a man with shoulder length hair, but it should be clean and well-groomed. If you have a beard, it should be neatly trimmed. If you’re a woman with multiple piercings on your face, take those pieces out for the video. The point is, generally speaking, you should look presentable to even the most conservative client. The basic rule is; know your market and groom accordingly. The same principle applies to how you dress in your video. Know your market, and dress accordingly.
Plan to keep your video short
Most internet marketers fail to recognize the difference between marketing videos and informational videos. True, informational videos are often also used as marketing tools, but that’s really secondary. People who invest the time to watch informational videos are already interested in the product or service you sell. The marketing video is how you get them interested. In the brick and mortar world, the TV commercial is often what gets an individual interested in further exploring a particular product. Visiting a store location what gets them the in-depth information they need to make a buying decision.
We’re not suggesting that your online marketing video be as short as a TV commercial – most of those are 30 seconds or less. But they usually don’t need to be more than two or three minutes. Remember the vast majority of internet users have short attention spans, especially when they’re just surfing.
Of course, there’s more to creating quality marketing videos than we’ve shared here. To learn more, watch for our second and final part of this series. Meanwhile, we invite you to check out our recent post on “Using Social Media Live Streaming To Market Real Estate“.
The links below are some realtor profile videos, as well as other real estate marketing videos for your reference.
Do you have a video marketing tip you want to share? Feel free to let us know in the comments section below.