Looking for real estate video marketing ideas?
In part one of our series on How To Create Professional Quality Marketing Videos we focused on the preparatory stages of creating an effective marketing video. But no matter how good you look in the mirror or how perfectly you’ve planned the length of your video, poor shooting techniques can still ruin your video. The good news is, it doesn’t take a degree in videography to shoot a quality video. Just paying attention to a few details can do the trick. Here are some real estate video marketing ideas for actually shooting quality videos:
Always shoot with good lighting
Good lighting is essential to any video, but it’s especially important when shooting people. Make sure your face is not shadowed. If your video looks like you shot it in the middle of the night by candlelight, it will be a subconscious turn-off to your viewers. If you’re shooting outdoors, the best time is mid-day when the sun is highest in the sky. When shooting indoors, lighting becomes a bit more tricky. That’s why photographer studios have so much expensive lighting. But you can produce the same quality lighting effects for less than a hundred bucks – even less depending on what you have lying around your house or garage.
Eliminate glare from eyeglasses
Make sure you have ample lighting, and that your face is not shadowed. But having enough light isn’t the only thing you need to concern yourself with. If you’re wearing glasses, make sure there are no light sources positioned in such a way that light reflects off your glasses. If you position your indoor lighting sources properly, they won’t present a problem. But if you’re using the front-facing camera on a mobile device, you’ll have some glare that reflects off your eyeglasses. You can eliminate this by covering the display with a piece of card stock, or by using the rear-facing camera. If you’re shooting outside and eyeglass glare is a problem, you can either re-position the subject or use a flag to block the sunlight.
Maintain eye contact with your viewers
Probably the most challenging thing is maintaining eye contact with your audience. The simple solution to this is to think of the camera lens as the eyes of the viewer. After all, it kind of is, isn’t it? Just look at the camera lens as though it’s one of your prospective viewers. Unfortunately, a trap many people fall into is feeling a need to read the text of their message word for word rather than just convey their message in a conversational manner. There is a difference.
You probably know real estate backwards and forward. That being the case, there’s really no need to read your message word for word. If you were telling a prospective client about a property face to face, would you whip out a sheet of paper and read to them? Of course not. Well, talking to video viewers is no different, with one possible exception. This is where that piece of card stock you placed over the screen comes in. To help keep yourself on track with the points you want to convey in your video, you can print some short bullet points on the card. This will serve to keep you focused on your message content, and maintain good eye contact with the viewer.
Editing your video
We discussed valuable real estate video marketing ideas above. Here is one final tip to remember, your video shoot doesn’t need to be perfect, start to finish. If you try to accomplish this, you’ll drive yourself crazy. Instead, when you flub something while recording, stop recording, then restart from a natural break-point in your presentation. Then you can edit out the flubs and stitch the good parts together using a video editing app.
If you use the real estate video marketing ideas we share here and in part one of this series, creating a good quality video can be fairly simple. The most important thing in the beginning is to be patient with yourself and the process. It will take time, and there will be a lot of material that ends up on the virtual cutting-room floor. But as you continue to work at it and gain experience, the overall quality of your videos will continue to improve.