How To Use Real Estate One-Liners on Social Media


You’ve heard from a variety of sources, including our blog, how important social media is as a real estate marketing tool. But sometimes it’s hard to come up with relevant, shareable content on a regular basis. One idea is to create social media posts that incorporate real estate one-liners in a fun, light-hearted way.


real estate one-liners

Here are 3 examples of some real estate one-liners, and how you might use them in your social media posts:

“Don’t buy the wrong house because it has the right finishes.”

The point of this one-liner is that buyers should look beyond wall colors, flooring, and other design features when deciding whether a home is right for them. A fun way to present this one-liner on social media would be as a meme that shows a really beat-up living room with this sentence as a textual overlay. 

“I reduce my commission every time we reduce your asking price!”

This is a good response to those clients who balk at the idea of lowering the asking price for their home. An effective way to use this on social media is to make it part of a larger post that might go something like this: 

“Many home sellers wonder what’s motivating their real estate agent when they recommend lowering the asking price for their home. Some might think the agent just wants to make a quick sale. Others might take it personally, wondering if the agent just doesn’t like them. When suspicions like this begin to creep into your mind at the suggestion to lower the price, remember; the agent reduces their commission every time your asking price is reduced…” 


“Ninety percent of the people in the world hate wallpaper — the other 10 percent hate your wallpaper.”

Social media posts are frequently just links to content that’s published elsewhere online. To use this one-liner, you could simply find a well-written blog post about staging homes for sale, then post that link on your social media page with this one-liner as part of your own take on the article you’re linking to. For example:

“Ninety percent of the people in the world hate wallpaper — the other 10 percent hate your wallpaper. Here’s an article that can help you stage your home so that virtually everyone who tours your property will come away with a positive impression.”

We’ve shared just three examples of real estate one-liners as social media posts, but the sky’s the limit. For more ideas, check out these one-liners. Then use your creativity to come up with ways to incorporate them into social media content. Not ready for one-liners as social media posts but interested in slogans for your business? Then read our post regarding real estate advertising slogans.


Real estate advertising slogans


Let’s take a little quiz. See if you can fill in the blank in each of these slogans:

“The Quicker Picker _____”

“Melts in Your Mouth, Not in Your _____”

“Can You Hear Me _____? Good.”

(Hint: They are not real estate advertising slogans, but you probably knew that already. )

The correct answers are at the bottom of this post, followed by the companies that created them; but you probably won’t have to cheat because they’re very well-known slogans. The reason we highlighted these is to demonstrate the power of a good slogan in advertising virtually any brand. Have you considered creating a slogan for your brand as a real estate professional? If you haven’t, you should. In a competitive environment like real estate, you need every edge you can get.

There are 4 characteristics of a great slogan. When creating real estate advertising slogans, try to incorporate most or all of these characteristics:

1. It’s memorable.

The best slogans are those that last indefinitely. Ideally, your slogan will become such an intrinsic part of your brand identity it’s synonymous with your business name. A catchy phrase or sentence can go a long way in making advertisement more effective. Here’s an example of a memorable real estate slogan:

“Sold Is My Favorite 4-Letter Word”

One of my favorites from the 80’s (yes I’m that old) is “Where’s The Beef”

Real estate advertising slogans
One of the most memorable slogans from the 1980s


Picture a billboard next to a busy freeway featuring your picture, this slogan, the company logo, and your phone number. Do you think that would get you some leads?

2. It Conveys a Key benefit.

Every salesperson alive knows they sell the benefits of their products or services, not the features. That principle applies perfectly to slogans. A great real estate slogan makes the benefits of working with you crystal-clear to your audience. Here’s a slogan that does a great job conveying benefit:

“Helping You Get More For Your Real Estate”

Think of the great direct-mail piece yo could create around this slogan.

3. It Differentiates Your Brand.

Do you help your clients with home staging ideas? Do you help them paint that room with the really ugly color, or even the whole house? What is it about you or the way you do business that sets you apart from your competitors? Whatever it is, try to incorporate it into your slogan. Here’s an example of differentiation:

“Here To Help, From Staging To Close”

Imagine a set of videos published on your YouTube channel and social media pages featuring you and your clients painting and staging their home for sale.

4. It Evokes Positive Feeling About You.

The best slogans use words that are positive and upbeat. For example, the Reese’s Peanut Butter Cup slogan, “Two great tastes that taste great together,” gives the audience positive feelings about Reese’s; whereas a slogan like Lea & Perrins’, “Steak sauce only a cow could hate,” uses negative words. The Reese’s slogan leaves the audience with a better feeling. Here’s an example of a positive real estate slogan:

“I’ll Work To Become a Trusted Friend”

Can you envision how this slogan would make prospective clients feel about you before they even met you?

Here are examples of a real estate advertising slogans with positive feelings.  The Hopes are a real estate team in Virginia, where Faith is located in New York. Both are realtors who make good with a play on their names.

“Your hopes & dreams real estate team” – The Hope team

“You need Faith” – Faith Consolo

Once you’ve created your ideal slogan, start using it on all your marketing pieces, online an off. If you really want to set yourself apart from the competition, start creating social media campaigns that focus on the messages you wish to convey with your slogan. These can include creative memes, client testimonials (video and written), blog posts, and hashtag campaigns. Word for word, a quality slogan is one of the most valuable marketing pieces you own, so use it everywhere.

Quiz Answers:

  • “The Quicker Picker Upper” (Bounty)
  • “Melts in Your Mouth, Not in Your Hands” (M&M)
  • “Can You Hear Me Now? Good.” (Verizon)

Do you have a favorite slogan? Let us know in the comments section below.

Bonus: Do you feel like you need some creative help with your slogan?  Below are some links to slogan generators: