4 Effective Real Estate Advertising Ideas

Real Estate Ad Examples using Zillow, Facebook, and Google Ads Every business owner knows how important it is to advertise. The challenge is to come up with advertising ideas that will set you apart from the crowd in the competitive world of real estate. Here are 4 real estate advertising ideas that can do just that: 1. Zillow Premier Agent You’re probably thinking that everyone knows about Zillow and wondering how that can set you apart. Well, setting yourself apart sometimes means doing some of the things that everyone else does, only smarter. A good way to do that is…

How To Use Real Estate One-Liners on Social Media

How To Use Real Estate One-Liners on Social Media

REAL ESTATE ONE-LINERS   You’ve heard from a variety of sources, including our blog, how important social media is as a real estate marketing tool. But sometimes it’s hard to come up with relevant, shareable content on a regular basis. One idea is to create social media posts that incorporate real estate one-liners in a fun, light-hearted way.     Here are 3 examples of some real estate one-liners, and how you might use them in your social media posts:   “Don’t buy the wrong house because it has the right finishes.”   The point of this one-liner is that…

How To Create Professional Quality Real Estate Marketing Videos – Part 2

How To Create Professional Quality Real Estate Marketing Videos – Part 2

Looking for real estate video marketing ideas?     In part one of our series on How To Create Professional Quality Marketing Videos we focused on the preparatory stages of creating an effective marketing video. But no matter how good you look in the mirror or how perfectly you’ve planned the length of your video, poor shooting techniques can still ruin your video. The good news is, it doesn’t take a degree in videography to shoot a quality video. Just paying attention to a few details can do the trick. Here are some real estate video marketing ideas for actually shooting…

How To Create Professional Quality Real Estate Marketing Videos – Part 1

How To Create Professional Quality Real Estate Marketing Videos – Part 1

How To Create Professional Quality Marketing Videos – Part 1     If you’ve ever seen a do-it-yourself online marketing video, it’s a pretty safe bet that it was of poor quality – poorer than it needed to be anyway. This lack of video quality is a phenomenon that seems to have taken on a life of its own over time, especially on live streaming platforms like Facebook Live, Periscope, and others. Many who embark on do-it-yourself video production projects see all the poor quality examples already out there and assume it’s OK to continue the trend. This is an…

Real estate advertising slogans

Real estate advertising slogans

REAL ESTATE ADVERTISING SLOGANS   Let’s take a little quiz. See if you can fill in the blank in each of these slogans: “The Quicker Picker _____” “Melts in Your Mouth, Not in Your _____” “Can You Hear Me _____? Good.” (Hint: They are not real estate advertising slogans, but you probably knew that already. ) The correct answers are at the bottom of this post, followed by the companies that created them; but you probably won’t have to cheat because they’re very well-known slogans. The reason we highlighted these is to demonstrate the power of a good slogan in advertising…

Marketing your real estate business on LinkedIn – Part 2

Marketing your real estate business on LinkedIn – Part 2

Why are realtors networking on LinkedIn?   In part 1 of our two-part series on marketing your real estate business on LinkedIn, we covered how to create your company’s presence on that platform. Now it’s time to learn how to create and grow a solid network of LinkedIn contacts for your real estate business. After reading this post, hopefully, we can agree realtors networking on LinkedIn clearly have advantages.   Why Connections Matter LinkedIn’s search engine only shows your first, second, and third-degree connections in users’ search results. The more first-degree connections you have, the more second and third-degree connections…

Marketing Your Real Estate Business on LinkedIn – Part 1

Marketing Your Real Estate Business on LinkedIn – Part 1

We’ve posted a lot recently about marketing real estate using various social media platforms. Continuing with that trend, this 2 part series goes into some depth about realtors marketing on LinkedIn – the social network for professionals. Here in part 1, we’ll cover how to create your company’s LinkedIn presence. Create a Company Page Realtors marketing on LinkedIn should think about, if you haven’t already, creating a company presence. Most professionals are familiar with personal profiles on LinkedIn, but did you know you can also create a company page there? Many people are confused about the difference between personal profile…

Real Estate Blogging Ideas – Part 2

Real Estate Blogging Ideas – Part 2

In Part 1 of our two-part series on real estate blogging ideas, we shared three simple, yet effective ideas for coming up with real estate blog content. The ideas journey continues here in Part 2 where we’ll share some ideas on incorporating visuals into your blog. 4. Incorporate images into all your posts.   In the 3 ideas we shared in “Real Estate Blogging Ideas – Part 1″, we discussed content that is primarily textual. However, even textual content should include visuals. After all, real estate sales relies heavily on visuals. Often these visuals are of homes, inside and out. But…

Real Estate Blogging Ideas – Part 1

Real Estate Blogging Ideas – Part 1

Anyone involved in online marketing knows, or should know, that blogging is an essential part of that mix. For realtors, blogging is a great way to make your expertise known which makes it easier to market your services. After all, expertise is a sign of competence; and that’s what prospective clients want in a real estate professional. The challenge is coming up with fresh blog content to bring that expertise to the fore. In this two-part series, we’re going to share a half-dozen simple and effective real estate blog topics. 1. Provide answers to uncommon questions. Answering common questions is one…

Using social media to create and grow your brand – Part 4 of 4

Using social media to create and grow your brand – Part 4 of 4

In the first three parts of our series on using social media to create and grow your brand, you learned which social media outlets to start with, how to come up with relevant content with minimal time and effort, and how to leverage influencers to increase your own visibility. Here, in our final installment, we’ll discuss using social campaigns to promote real estate branded content. Promoting real estate branded content is different from promoting products and services, though they’re both intended to have the same long-term result. Branded content is designed to promote the notion that you are the go-to…