Real estate advertising slogans

REAL ESTATE ADVERTISING SLOGANS

 
Let’s take a little quiz. See if you can fill in the blank in each of these slogans:

“The Quicker Picker _____”

“Melts in Your Mouth, Not in Your _____”

“Can You Hear Me _____? Good.”

(Hint: They are not real estate advertising slogans, but you probably knew that already. )

The correct answers are at the bottom of this post, followed by the companies that created them; but you probably won’t have to cheat because they’re very well-known slogans. The reason we highlighted these is to demonstrate the power of a good slogan in advertising virtually any brand. Have you considered creating a slogan for your brand as a real estate professional? If you haven’t, you should. In a competitive environment like real estate, you need every edge you can get.

There are 4 characteristics of a great slogan. When creating real estate advertising slogans, try to incorporate most or all of these characteristics:

1. It’s memorable.

 
The best slogans are those that last indefinitely. Ideally, your slogan will become such an intrinsic part of your brand identity it’s synonymous with your business name. A catchy phrase or sentence can go a long way in making advertisement more effective. Here’s an example of a memorable real estate slogan:

“Sold Is My Favorite 4-Letter Word”

One of my favorites from the 80’s (yes I’m that old) is “Where’s The Beef”

Real estate advertising slogans
One of the most memorable slogans from the 1980s

Source: www.liketotally80s.com

Picture a billboard next to a busy freeway featuring your picture, this slogan, the company logo, and your phone number. Do you think that would get you some leads?

2. It Conveys a Key benefit.

 
Every salesperson alive knows they sell the benefits of their products or services, not the features. That principle applies perfectly to slogans. A great real estate slogan makes the benefits of working with you crystal-clear to your audience. Here’s a slogan that does a great job conveying benefit:

“Helping You Get More For Your Real Estate”

Think of the great direct-mail piece yo could create around this slogan.

3. It Differentiates Your Brand.

 
Do you help your clients with home staging ideas? Do you help them paint that room with the really ugly color, or even the whole house? What is it about you or the way you do business that sets you apart from your competitors? Whatever it is, try to incorporate it into your slogan. Here’s an example of differentiation:

“Here To Help, From Staging To Close”

Imagine a set of videos published on your YouTube channel and social media pages featuring you and your clients painting and staging their home for sale.

4. It Evokes Positive Feeling About You.

 
The best slogans use words that are positive and upbeat. For example, the Reese’s Peanut Butter Cup slogan, “Two great tastes that taste great together,” gives the audience positive feelings about Reese’s; whereas a slogan like Lea & Perrins’, “Steak sauce only a cow could hate,” uses negative words. The Reese’s slogan leaves the audience with a better feeling. Here’s an example of a positive real estate slogan:

“I’ll Work To Become a Trusted Friend”

Can you envision how this slogan would make prospective clients feel about you before they even met you?

Here are examples of a real estate advertising slogans with positive feelings.  The Hopes are a real estate team in Virginia, where Faith is located in New York. Both are realtors who make good with a play on their names.

“Your hopes & dreams real estate team” – The Hope team

“You need Faith” – Faith Consolo

Once you’ve created your ideal slogan, start using it on all your marketing pieces, online an off. If you really want to set yourself apart from the competition, start creating social media campaigns that focus on the messages you wish to convey with your slogan. These can include creative memes, client testimonials (video and written), blog posts, and hashtag campaigns. Word for word, a quality slogan is one of the most valuable marketing pieces you own, so use it everywhere.

Quiz Answers:

  • “The Quicker Picker Upper” (Bounty)
  • “Melts in Your Mouth, Not in Your Hands” (M&M)
  • “Can You Hear Me Now? Good.” (Verizon)

Do you have a favorite slogan? Let us know in the comments section below.

Bonus: Do you feel like you need some creative help with your slogan?  Below are some links to slogan generators:

Marketing your real estate business on LinkedIn – Part 2

Why are realtors networking on LinkedIn?

 

In part 1 of our two-part series on marketing your real estate business on LinkedIn, we covered how to create your company’s presence on that platform. Now it’s time to learn how to create and grow a solid network of LinkedIn contacts for your real estate business. After reading this post, hopefully, we can agree realtors networking on LinkedIn clearly have advantages.

Realtors networking on LinkedIn
Realtors networking on LinkedIn

 

Why Connections Matter

 
LinkedIn’s search engine only shows your first, second, and third-degree connections in users’ search results. The more first-degree connections you have, the more second and third-degree connections you’ll have. That makes you just one connection away from virtually millions of people. Need more information to convince you? Look at the data below provided by the Pew Research Center:

2016_LinkedIn statistic

Source: Pew Research Center

 Ways To Grow Your Network

 
Most people don’t know this, but those who have the 500+ mark next to their profile are considered part of the expert tier on LinkedIn. When people see that 500+ indicator, they’ll know you’re serious about using LinkedIn for business; and they’ll want to connect with you.

Post daily

 
Just like any other social network, it’s important to stay active on LinkedIn. That starts with posting status updates every day. But, unlike most social networks, your status updates on LinkedIn should be strictly business oriented and add value.

Engage Your Connections

 
Review your wall often and like, comment on, and share other people’s updates and long-form posts. This is especially helpful in starting and nurturing relationships with new connections.

Post Content To LinkedIn Pulse

 
Pulse is LinkedIn’s publishing platform. Posting quality content there is a great way to showcase your expertise on a given topic; and your content can be seen by the entire LinkedIn community so you can get noticed by a broader audience and increase the likelihood that people will reach out to connect with you. If you’re not sure what to publish, consider re-purposing your blog posts or other content.

Personalize Connection Requests

 
Review suggested connections from LinkedIn at least weekly to find two or three people in your industry or niche and connect with them. When sending a connection request, avoid the canned request language provided by LinkedIn in favor of a personalized approach. Here’s an informative article on how to customize connection requests.

Add Keywords To Your Profile

 
Another great way to help people find you is to add keywords and phrases to your LinkedIn profile; focusing on your headline, summary, and experience sections. These sections are searchable, so incorporating relevant keywords and phrases will make you more searchable, leading to more view and increasing the potential for new connections.

If all we’ve covered here seems a bit overwhelming, set a goal to try just one or two of these ideas each week. Eventually, your number of connections will grow and you’ll get to 500+ connections before you know it. But don’t stop there. As you grow and nurture your connections, your LinkedIn presence will begin to pay real dividends. This is why realtors networking on LinkedIn put in the hard work. Share some of your LinkedIn ideas on how to grow your network in the comments section below.

Marketing Your Real Estate Business on LinkedIn – Part 1

We’ve posted a lot recently about marketing real estate using various social media platforms. Continuing with that trend, this 2 part series goes into some depth about realtors marketing on LinkedIn – the social network for professionals. Here in part 1, we’ll cover how to create your company’s LinkedIn presence.

Realtors marketing on LinkedIn

Create a Company Page

 
Realtors marketing on LinkedIn should think about, if you haven’t already, creating a company presence. Most professionals are familiar with personal profiles on LinkedIn, but did you know you can also create a company page there? Many people are confused about the difference between personal profile and a company page. Here’s an explanation:

From a marketing perspective, a personal profile is where you describe your own professional expertise, background, etc. On the other hand, a company page is like a mini website right there on LinkedIn where you can establish, define, and promote your business brand. It’s a place to let people know what your company does and to help them find you based on the services you offer.

When you create your company page, enter as much information about your company as possible, just as you would for any social network business page. For example, your website address, links to other social media accounts, and information about your company’s specialties (ie. luxury homes, commercial properties, income properties, etc.)

Once you’ve entered all your company information, it’s time to spice up your page with a catchy header image. If you’re a creative type, this might be a piece-of-cake for you. If not, there’s no shame in hiring a designer who specializes in web images. But before you do anything, check out this post from HubSpot on how to spice up your LinkedIn banner.

Realtors Marketing on LinkedIn

 
This post wouldn’t be complete without a few examples of some nice looking LinkedIn real estate company pages, businesses both big and small.

Do you like those references? Really want to get started on your LinkedIn company page today? Then go for it! The LinkedIn page to start creating your company page is right here . But first finish reading about showcasing below.

Showcase Pages

 
In addition to your company page, you can also create targeted showcase pages to highlight certain elements of your business. You must have a company page to create showcase pages. Examples of showcase pages for real estate include an “about me” and static pages like “free consultation” offers. Other great applications for showcase pages are individual property pages and content pages. A good reference for a content page is Keller Williams. They do an excellent job showcasing their business here.

Of course, to be effective, realtors marketing on LinkedIn still require a network of contacts. In part 2 of Marketing Your Real Estate Business on LinkedIn, we’ll share some ideas on how to create and grow a solid network of connections for your real estate business. Do you have a company page you want to share? Feel free to include it in the comments section below.

Real Estate Blogging Ideas – Part 2

In Part 1 of our two-part series on real estate blogging ideas, we shared three simple, yet effective ideas for coming up with real estate blog content. The ideas journey continues here in Part 2 where we’ll share some ideas on incorporating visuals into your blog.

Real estate blog content 

4. Incorporate images into all your posts.

 

In the 3 ideas we shared in “Real Estate Blogging Ideas – Part 1″, we discussed content that is primarily textual. However, even textual content should include visuals. After all, real estate sales relies heavily on visuals. Often these visuals are of homes, inside and out. But they can also include infographics and other images.

5. Publish a slideshow.

 

Selling real estate relies heavily on visuals – no secret there. That being the case, it makes sense to incorporate lots of visuals into your real estate blog content. One way to do that is to create a slideshow of the most expensive homes sold in the last 30, 60, or 90+ days. It doesn’t necessarily have to be limited to homes you’ve sold. It doesn’t even have to be homes sold in your local market – that’s not necessarily the point. The point is to whet the prospective client’s appetite for a new or different home. Of course, if you can compile an impressive list of expensive homes you’ve sold, so much the better.

6. Star in your own “commercial”.

 

Have you ever seen that Safelite auto glass commercial where they promise to send an email with a photo of the technician they’re sending out to fix your windshield? The primary reason they do that is for customer piece of mind in a security-conscious world. But another element of that is the positive relationship it creates – sub-consciously, of course – between the customer and technician. Well, you can create that same kind of relationship by posting videos that feature you.

You’re probably thinking “I don’t have the time or expertise to produce a good quality video”; but you don’t have to. In fact, people are more drawn to the more natural, unscripted video that shows you as you are. So, whether you create videos of yourself sharing content you might otherwise share in text form, an “about me” video, or video of you walking a property, you should incorporate video into your blog. It will make that first meeting with a new client feel to them like a meeting with someone they already know and trust.

Bonus Idea – Curate Content

 

If you really want to save some time and effort, you can use curated content on your blog. Blog content curation is the process of gathering information from a variety of sources about a particular topic, then adding your personal commentary to relevant topics discussed on other blogs and websites.

Regardless of how you create real estate blog content, it’s important to publish new material regularly because the number of blog posts you publish every month and in total affects traffic and leads. And generating leads is what it’s all about.

In this two-part series we identified 6 content ideas you can incorporate into your real estate blog. What other ideas have you used successfully in your blog? Let us know in the comments section below.

Real Estate Blogging Ideas – Part 1

Real estate blog topics

Anyone involved in online marketing knows, or should know, that blogging is an essential part of that mix. For realtors, blogging is a great way to make your expertise known which makes it easier to market your services. After all, expertise is a sign of competence; and that’s what prospective clients want in a real estate professional. The challenge is coming up with fresh blog content to bring that expertise to the fore. In this two-part series, we’re going to share a half-dozen simple and effective real estate blog topics.

1. Provide answers to uncommon questions.

Answering common questions is one of the simplest and most common real estate blog topics you can cover, and many do it. But most never think to answer the uncommon questions. Remember, your purpose in blogging is to highlight your experience and expertise. What better way than to showcase the unusual questions you’ve had to answer over the years. Of course, you can and should still answer frequently asked questions, but even those can be framed in a way that makes them seem less common.

2. Share local information.

When people are in the market for a new home, they’re not just buying a house; they’re buying the surrounding area and what’s going on there. That can provide a wealth of subject matter for your blog. Here are just a few ideas:

  • Information about area schools and activities.
  • A roundup of reviews of area businesses.
  • Profiles of area office holders.

By providing lots of information about what’s going on in and around your market area, you’re demonstrating to prospective clients that you care about more than just selling them a house.

3. Publish an occasional listicle.

A popular way for people to share and consume content is the listicle. A listicle is an article or blog post structured in the form of a list, with some additional content relating to each item listed. You can use the listicle format for virtually any topic. For example, on listverse.com you’ll find a seemingly endless number of quirky top 10 lists. WhatCulture features lists geared toward pop culture addicts. By tapping your own creativity, you could publish periodic lists on topics related to real estate, your local market, or even something fun that’s not related to real estate at all, just to change things up a bit. Stay tuned to our blog for Part 2 of this series for more real estate blog topics.

Want to share your effective real estate blog topics? Do so in the comments section below.

 

Using social media to create and grow your brand – Part 4 of 4

Real estate branded content

In the first three parts of our series on using social media to create and grow your brand, you learned which social media outlets to start with, how to come up with relevant content with minimal time and effort, and how to leverage influencers to increase your own visibility. Here, in our final installment, we’ll discuss using social campaigns to promote real estate branded content.

Promoting real estate branded content is different from promoting products and services, though they’re both intended to have the same long-term result. Branded content is designed to promote the notion that you are the go-to real estate professional in your area. Of course, you don’t want to create content that actually says you’re the best – that would be counter-productive. That you’re the best is implied through the quality and relevance of your content. But, unless people are exposed to that content, it will do you little good.

One way to gain that exposure is through organic sharing – where people share social media content with their friends, and their friends do the same, and so on. A huge benefit of organic reach is its cost, or lack thereof. But, if you want to boost the reach of your real estate branded content, consider using paid social media campaigns.

Paid social campaigns are very effective at reaching various buyer personas because you can target your sponsored content based on their social network user profiles and their activity on that particular network. For example, if you spend any time at all on Facebook, you’ve probably noticed sponsored posts that seem as though they were intended just for you. That’s because they were. Facebook knows, based on your profile and activity, what sponsored content will likely interest you. That knowledge, combined with various persona data provided by the sponsor, results in relevant content being displayed on your timeline.

If you want to really boost the reach of your branded content, you should seriously consider using paid social media campaigns. To learn more about paid social media advertising, we invite you to check out Bitly’s Paid Social Strategy series.

Now that you understand the importance of creating and growing your brand, and the relative ease of using social media as a means to that end; we encourage you to check out the additional resources listed below to help you further develop your social media branding strategy. If you have resources you would like to share then please comment below.

http://sproutsocial.com/insights/social-media-branding/

https://blog.hubspot.com/marketing/strong-brand-voice-social-media#sm.001m9si451di3dudue22jbuxgrgdh

http://neilpatel.com/2016/10/27/how-to-create-a-social-media-branding-strategy-from-scratch/

Using Social Media To Create and Grow Your Brand – Part 3 of 4

 Social media influencer 

If you’ve read Part 1 and Part 2 of our series on using social media to create and grow your brand, you know which social media outlets to start with and how to share relevant content with minimal time and effort. While you can, and should, grow and nurture your brand by sharing great content, you can speed up the process by leveraging other people’s influence on social media. Here in Part 3 we’re going to give you some ideas on how to do that.  But first you want to identify the social media influencer(s) you want to target. Then you…

Mention influencers by name in your own content pieces. This primarily refers to written content (ghost-written or self-written). In addition to mentioning their name, you should also cite their website. If they use Google Alerts to track how their own content is doing, as most do, they’ll see your content after it’s published. After you’ve mentioned them a few times, you can reach out to them and create a relationship. Over time, that relationship can help increase your own credibility, and may even generate some quality leads.

Tag influencers when sharing relevant (to them) content on your social media pages. Of course, to do this you’ll need to be friends with them on that platform – something you can do as you develop a relationship with them.

Email influencers to let them know you’ve published a piece of content that contains a reference to them, their company, their product, their website, or whatever.

The goal of these actions is to get the influencer to share your post or article with their social media followers, and it takes time to create and nurture this kind of relationship to the point where they’ll do that. But, if you’re persistent with this approach, you’ll eventually get noticed. In the meantime, just mentioning a social media influencer and his or her company, product, or website will enhance your own credibility. It’s similar to the concept of guilt by association, but in positive way.

Let us know your thoughts in the comments section below. Also be sure to watch for the fourth and concluding installment of our series where we’ll discuss using social campaigns to promote branded content.

Using Social Media To Create and Grow Your Brand – Part 2 of 4

Real estate branding ideas
Content curation and informational video, two real estate branding ideas to ponder.

In Part 1 of our series on using social media to create and grow your brand we outlined the four social media platforms best-suited for brand creation and promotion. Here in Part 2, we’ll discuss content as one of the real estate branding ideas – an essential element of branding on social media.

For most real estate professionals, distinguishing themselves from other realtors means trotting out statistical data about how many properties they’ve listed and sold over the past number of years. But, while there is a place for this information when dealing with people individually, it’s not nearly enough to effectively brand yourself as a top-tier professional in the eyes of the market at large. That requires a strong reputation and credibility; and building those things on social media requires relevant, shareable content.

When most business people think of content, they think of having to create it themselves. While creating your own content is certainly a good thing to do if you have the time, inclination, and skill, there are ways around adding content-writing to your to-do list.

Content curation is one option. As a professional, you probably do a fair amount of reading on topics that are relevant to the real estate industry. As you do this, keep the real estate buyer and seller in mind. Is an article or blog post you read this morning something that buyers and/or sellers might find interesting? If it is, simply post a link to that article on your social media pages so your followers can read it too. To make this even more effective, include a brief comment about your own take on the article or even just a brief summary of what’s covered in the piece. This is a great way to share content without having to write it yourself.

Informational video is another great option. Whether you realize it or not, you have a great deal of knowledge on real estate and related topics stored in that brain of yours. Whether it’s a staging tip you picked up from a client, a little news snippet about a local neighborhood, or some other interesting tidbit; you can easily publish a video about it. Just take a couple of minutes to create a brief video with your smart phone, upload it to YouTube, then share a link to it on your other social media pages. And it doesn’t take a studio to do this. In fact you can do it from anywhere from your office to your booth at the restaurant where you’re having lunch.

Ghost-written content is another alternative. Just because you don’t have time to create original content yourself, you can still share original content by engaging the services of a professional writer. Then you can publish your own blog with content that you’ve directed, but didn’t have to write – the best of both worlds. When you publish new blog posts, link to them on your social media pages. If you feel uncomfortable publishing ghost-written content and claiming it as your own, don’t. The fact is many business and professional people have content written for them and publish it as their own. It’s perfectly acceptable – legally, ethically, and morally.

The most important thing about sharing content on social media to create and grow your brand is relevance. Remember, the goal of branding is to set yourself apart from the competition by positioning yourself as an expert in the real estate industry and related subject matter. Nothing will do that on social media like sharing informative, relevant content. Do you have some real estate branding ideas that have been successful? If so please share in the comments section below.

We invite you to continue following our series. Watch for Part 3 which will cover leveraging social influencers.

Using Social Media To Create and Grow Your Brand – Part 1 of 4

 

Using social media to create and grow your brand
Using social media to create and grow your brand

As a real estate professional you certainly understand the value of marketing; and you’ve probably developed some very effective techniques for marketing your listings. But if you want to take your business to a level that is less crowded with competition, you have to do things that most others don’t do. That’s where branding comes in. We’re not talking about the branding your company does, or even the branding that your agency does. These are helpful; but to pull well ahead of the competition, you have to create and grow your own personal or individual brand, aside and apart from the company and agency. This four-part series on using social media to create and grow your brand will help you do that. Here in Part 1, we’re going to outline which social media networks you should focus on. But first, let’s get into some statistical data that supports the assertion that social media is a branding goldmine.

  • 97 percent of adult internet users have visited a social media site within the last month.
  • On average, internet users have 7 social media accounts – up from 3 in 2012.
  • 56 percent of online adults use more than one social media platform.

If you wish to create a brand, or market anything else for that matter, you must go where people are. In the internet age, social media is definitely where people are. But you have to choose the right platforms.

Facebook is far and away the best platform for creating and promoting your brand. There are 156.5 million daily active users in the U.S., and the average user has 130 friends.

Instagram is a great outlet for real estate marketing. Because real estate marketing relies heavily on imagery, it’s stands to reason that promoting your brand on image-based social platforms is a smart tactic. Plus, 28 percent of U.S. adults use Instagram. For more on Instagram, tips and ideas, you can read our recent articles here.

YouTube is another must-use platform. Though most people probably don’t think of it as a social platform, it actually is in the sense that videos can be, and frequently are shared. And, in an average month, 80 percent of adults ages 18-49 watch YouTube.

Twitter is making strong inroads in the visual arena, so they deserve consideration as a real estate branding medium. It also lends itself well to content curation, which we’ll discuss in Part 2 of this series. The fact that they have over 66 million users in the U.S. is also a big plus.

Of course, there are other social media platforms you could use for brand promotion including LinkedIn and Google+; but the four we’ve outlined here are probably best to start with. To learn more about using social media to create and grow your brand, look for Part 2 in the series.

 

(Note: The statistics cited in this post came from articles published by Small Business Trends, The Statistics Portal, and Brandwatch)

Instagram for Real Estate Pros (Part 4 of 4)

Real Estate Social Media Ideas for Instagram

 

Real estate social media ideas
Real estate social media ideas from Instagram to get more followers.

After reading Parts 2 and 3 of this series, you should have a pretty fair sense of how to use Instagram for your real estate business. Here, in the fourth and final part of our series on Instagram for real estate professionals, we’re going to share some comments about 5 real estate Instagram feeds that we think will help inspire you as you develop your own Instagram strategy.

The Agency

The Agency in Los Angeles California is gold standard of real estate marketing on the west coast. In addition to the obvious things a realtor would use Instagram for, The Agency also introduces new team members, publicizes their community service efforts, and extends well wishes around the holidays.

Nicole Mickle

Orlando Florida realtor Nicole Mickle uses Instagram to share stories about clients she has helped close on their homes. This human to human marketing approach puts prospective clients immediately at ease with Nicole because they can see themselves in the stories she shares. Nicole’s feed also makes good use of general hashtags.

Bond Real Estate

New York based Bond Real Estate puts an interesting twist on still photography. Instead of the typical one-shot per post imagery, they use an Instagram app called Layout to display multiple pictures in a single post.

Iglesias Realty Group

Miami’s very own, Iglesias Realty Group, approaches Instagram marketing with a broader perspective. In addition to sharing professional photos of their listings, they share an equal measure of imagery of the area around those listings. They subscribe to the notion that people don’t just buy houses to live, they buy communities to be a part of. Did we mention they have over 100,000 followers?

Jellis Craig

Real estate isn’t just an American business; it’s an everywhere business, and we can learn from other real estate professionals no matter where they are. One great example to learn from is the Jellis Craig team from Melbourne, Australia. They use their Instagram feed to showcase everything from indoor photos and videos shot from aerial drones, to company events and private showings. They also incorporate their company logo into many of their photos and videos, which helps with branding.

Wrapping it up

As you look at the Instagram feeds we’ve shared here, think about how you might incorporate some of the things they do into your own strategy. One thing we noticed in our admittedly limited review of individual posts on the accounts we discussed is that none of them seem to use brand hashtags much, if at all. As you review real estate Instagram accounts in your area, you might look to see if that’s a trend in your market. If it is, you may be able to differentiate yourself simply by incorporating brand hashtags into your Instagram and other social media strategies. Do you have real estate social media ideas you want to share? We welcome you to do so in our comments section below.

For further inspiration on using Instagram for your real estate business, we invite you to follow some or all of these real estate Instagram accounts.