How To Create Professional Quality Real Estate Marketing Videos – Part 1

How To Create Professional Quality Real Estate Marketing Videos – Part 1

How To Create Professional Quality Marketing Videos – Part 1     If you’ve ever seen a do-it-yourself online marketing video, it’s a pretty safe bet that it was of poor quality – poorer than it needed to be anyway. This lack of video quality is a phenomenon that seems to have taken on a life of its own over time, especially on live streaming platforms like Facebook Live, Periscope, and others. Many who embark on do-it-yourself video production projects see all the poor quality examples already out there and assume it’s OK to continue the trend. This is an…

Real estate advertising slogans

Real estate advertising slogans

REAL ESTATE ADVERTISING SLOGANS   Let’s take a little quiz. See if you can fill in the blank in each of these slogans: “The Quicker Picker _____” “Melts in Your Mouth, Not in Your _____” “Can You Hear Me _____? Good.” (Hint: They are not real estate advertising slogans, but you probably knew that already. ) The correct answers are at the bottom of this post, followed by the companies that created them; but you probably won’t have to cheat because they’re very well-known slogans. The reason we highlighted these is to demonstrate the power of a good slogan in advertising…

Marketing your real estate business on LinkedIn – Part 2

Marketing your real estate business on LinkedIn – Part 2

Why are realtors networking on LinkedIn?   In part 1 of our two-part series on marketing your real estate business on LinkedIn, we covered how to create your company’s presence on that platform. Now it’s time to learn how to create and grow a solid network of LinkedIn contacts for your real estate business. After reading this post, hopefully, we can agree realtors networking on LinkedIn clearly have advantages.   Why Connections Matter LinkedIn’s search engine only shows your first, second, and third-degree connections in users’ search results. The more first-degree connections you have, the more second and third-degree connections…

Marketing Your Real Estate Business on LinkedIn – Part 1

Marketing Your Real Estate Business on LinkedIn – Part 1

We’ve posted a lot recently about marketing real estate using various social media platforms. Continuing with that trend, this 2 part series goes into some depth about realtors marketing on LinkedIn – the social network for professionals. Here in part 1, we’ll cover how to create your company’s LinkedIn presence. Create a Company Page Realtors marketing on LinkedIn should think about, if you haven’t already, creating a company presence. Most professionals are familiar with personal profiles on LinkedIn, but did you know you can also create a company page there? Many people are confused about the difference between personal profile…

Real Estate Blogging Ideas – Part 2

Real Estate Blogging Ideas – Part 2

In Part 1 of our two-part series on real estate blogging ideas, we shared three simple, yet effective ideas for coming up with real estate blog content. The ideas journey continues here in Part 2 where we’ll share some ideas on incorporating visuals into your blog. 4. Incorporate images into all your posts.   In the 3 ideas we shared in “Real Estate Blogging Ideas – Part 1″, we discussed content that is primarily textual. However, even textual content should include visuals. After all, real estate sales relies heavily on visuals. Often these visuals are of homes, inside and out. But…

Real Estate Blogging Ideas – Part 1

Real Estate Blogging Ideas – Part 1

Anyone involved in online marketing knows, or should know, that blogging is an essential part of that mix. For realtors, blogging is a great way to make your expertise known which makes it easier to market your services. After all, expertise is a sign of competence; and that’s what prospective clients want in a real estate professional. The challenge is coming up with fresh blog content to bring that expertise to the fore. In this two-part series, we’re going to share a half-dozen simple and effective real estate blog topics. 1. Provide answers to uncommon questions. Answering common questions is one…

Using social media to create and grow your brand – Part 4 of 4

Using social media to create and grow your brand – Part 4 of 4

In the first three parts of our series on using social media to create and grow your brand, you learned which social media outlets to start with, how to come up with relevant content with minimal time and effort, and how to leverage influencers to increase your own visibility. Here, in our final installment, we’ll discuss using social campaigns to promote real estate branded content. Promoting real estate branded content is different from promoting products and services, though they’re both intended to have the same long-term result. Branded content is designed to promote the notion that you are the go-to…

Using Social Media To Create and Grow Your Brand – Part 3 of 4

Using Social Media To Create and Grow Your Brand – Part 3 of 4

  If you’ve read Part 1 and Part 2 of our series on using social media to create and grow your brand, you know which social media outlets to start with and how to share relevant content with minimal time and effort. While you can, and should, grow and nurture your brand by sharing great content, you can speed up the process by leveraging other people’s influence on social media. Here in Part 3 we’re going to give you some ideas on how to do that.  But first you want to identify the social media influencer(s) you want to target.…

Using Social Media To Create and Grow Your Brand – Part 2 of 4

Using Social Media To Create and Grow Your Brand – Part 2 of 4

In Part 1 of our series on using social media to create and grow your brand we outlined the four social media platforms best-suited for brand creation and promotion. Here in Part 2, we’ll discuss content as one of the real estate branding ideas – an essential element of branding on social media. For most real estate professionals, distinguishing themselves from other realtors means trotting out statistical data about how many properties they’ve listed and sold over the past number of years. But, while there is a place for this information when dealing with people individually, it’s not nearly enough to effectively brand…

Using Social Media To Create and Grow Your Brand – Part 1 of 4

Using Social Media To Create and Grow Your Brand – Part 1 of 4

  As a real estate professional you certainly understand the value of marketing; and you’ve probably developed some very effective techniques for marketing your listings. But if you want to take your business to a level that is less crowded with competition, you have to do things that most others don’t do. That’s where branding comes in. We’re not talking about the branding your company does, or even the branding that your agency does. These are helpful; but to pull well ahead of the competition, you have to create and grow your own personal or individual brand, aside and apart…